print :

2015-05-08

nbn rebadges

NBN Co rebadges - to nbn

NBN Co has decided it needs a new look. The company has changed its name to nbn and adopted a new logo. It has reportedly spent over $700,000 in the process – and that’s before changes to stationary, vehicle badging and so on.

That’s all money that could have been spent on pay rises for CWU members and other employees!

The company has also adopted the motto “nbn: bring it on” – very apt, given the history of delays that has marked the project to date.

NBN Co – or rather nbn – says the change is designed to be “bold and inspiring”.

"The new brand positioning is modern, inspiring and aspirational – it shows how the nbn network will help harness the full potential of everyone in Australia," an nbn spokesperson is quoted by the Melbourne Age as saying.

“It’s intended to create a sense of optimism and inspiration.”

It will need to. Today, just over 6 years since the NBN was launched, there are still only 394,000 active customers using the network.

And research released by the company to coincide with the rebranding revealed that while most Australian supported the aim of the project, a third did not understand that they would need to switch to the NBN to maintain a fixed line service.

Problems also persist in those areas where cutovers have occurred, such as delays in connection times and unavailability of substitutes for those services (e.g. medical alarms, ATMs) that cannot readily be migrated to the new platform.

nbn is reportedly making headway in these areas. But it will take more than a new logo to drive the changes needed –especially in the area of skills supply and workforce conditions – to get the project on track.

What's New

Telecommunication

Telstra's Pay Offer
Telstra EBA 2018
ACTU turns 90
May Day 2016
Optus EPA approved
Telstra EA Update
Optus award update

Postal

Reps training
Reasonable overtime
Vale Jojie Vivar
Changes to Bulletin
Christmas pay rises
Postal reform
Facebook bullying
Year in review
Vale Jim Armstrong

News

Happy New Year
Happy New Year
Vale Shane Morse
Meeting reminder
Coronavirus Update
METRO RALLY
Reps training
ACTU turns 90
Vale Jojie Vivar
May Day 2016
Facebook bullying
May Day 2015
Working In Heat
Your Union Petition
Save our Posties
Sensis Sell Off
""