The CEO of Australia Post publicly talking down mail with headlines announcing the end of mail. What next, asks “PrintWeek”?
The PrintWeek feature story on mail argues “You will not hear the head of an airline company or a training company do this. But in the print industry we have people who are well paid to run the business, yet they will denigrate it. If a young marketing person in Australia reads the newspaper (or blog) and sees the head of Australia Post saying that “the humble mail” is finished, what are they going to promote to their clients? Mail would not rate a mention because even Australia Post has said it is all over for mail.”
‘One of the biggest issues in print today is the attitude about the potential of mail. It is the most under-rated institution in the country. Mismanagement and lack of interest from the government bodies has made mail’s future precarious.’
Can’t argue with that! (Source: PrintWeek India)