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2016-11-11

Smartphones

Australian smartphone penetration now 84%.

Australians are continuing to confirm their reputation as early technology adopters, with smartphone penetration rates now amongst the highest in the world.

According to analysts Deloitte, 84% of all Australians now own a smartphone, a 5% jump through the last year.

That has put the country well ahead of the global average, with only a few countries in the Deloitte survey, such as Norway, South Korea and the Netherlands, showed higher smartphone ownership.

Australians aged between 18 and 24 led the way, with 94% having access to at least one smartphone.

In a parallel development, 4G subscriptions have also increased dramatically over the last 12 months, with 77% of all survey respondents using 4G services as opposed to 41% in 2015. Data use by these subscribers was on average twice that of those using earlier generation mobile phones.

Meanwhile, a separate study conducted by Ericsson has found that the average time spent watching video content on smartphones in Australia has more than doubled in the last five years. Ericsson found that in Australia for 2016, the average hours spent watching TV or video content on a smartphone was 2.6 per week, up from just 1.1 in 2011.

Source: Communications Day

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